File names as keywords

Another way to market your keywords on a specific web page is to make sure your file names include the keywords for that page. You can do this with image files, .pdf files, your html files, etc. It is best to do this for new pages more so than existing pages, but if search engines aren't seeing you anyway, go ahead and give the existing pages a shot as well.

-Bill

http://www.goldenwebs.biz