Professional and affordable web site design packages, web
site search engine optimization services, and
web site
maintenance programs for small, growing businesses!
Golden Webs is an innovative website design company based in
Columbus / Westerville, Ohio
800-614-4523
Why is Page-specific Search Engine Optimization Important?
Optimizing your website on a page-by-page basis takes a lot more time
and effort than just throwing a bunch of text out there and expecting
your website visitors and “search bots” (sent out by search engines) to
figure it out. Since page-specific optimization does take so much
additional energy, a valid question is, “Why is this detailed level of
search engine optimization so important anyway?” Here are two important
reasons.
First, it helps your reader understand what the web page is about.
Visitors to your website can become frustrated if they can not
understand what your web pages are about. Web content that rambles all
over the place is not helpful to your readers and ultimately, not
helpful to you either. Confusing page content that talks about many
different things indicates a business that may not be well organized
either. While this may not actually be the case, your website is THE
first impression to many of your website visitors, so you want to look
as competent and professional as you possibly can. Also, having one big
page with many topics on it results in a somewhat long page with a lot
of scrolling. Website visitors and search bots don’t care much for that
either.
Second, it helps search engines understand what the page is about. When
a search bot visits your site, they are trying to figure out exactly
what each of your web pages is about so they can index them accordingly.
A well focused page makes it easy for search bots to understand and rank
your page accordingly, and the better focused your web page is, the
better your rankings will be.
As you develop your web content on a page-by-page basis, you will also
need to identify primary focus words, called keywords or keyphrases, for
each web page. This topic is discussed in greater detail in some of my
other articles, but for now, just think about a couple of keywords or
phrases that are what each page is about and focus on them. Be sure to
use keywords that your website visitors are more likely to use, not
necessarily your industry or trade buzz words, because your website
visitors don’t use that language and may not enter those phrases. A lot
of this depends on who your visitors are and you need to focus on that
above anything else.
With page-specific optimization of your website for search engines, you
will have more pages, but they will be focused pages and you get points
from both your website readers and search bot visitors. Remember, it’s
about content first!
Important Note: Not everyone is good at writing website content or even
explaining what their business or vocation is about. As important as
your website is, it is worth investing resources in either a good search
engine optimization (SEO) company or copywriter who can get your diverse
thoughts and ideas into something your website visitors and search bots
will be able to easily understand and even get excited about.
There are also more technical, behind the scenes tips and techniques
that go hand in hand with page-specific search engine optimization and
these are discussed in some of my other articles, so look for them.
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About the Author. Bill Golden, founder of Golden Web Design Services,
has grown up with technology since the early 1980s. As the first
“PC Guru” for a US Midwest Fortune 500 company, he directed a variety of
corporate development initiatives over a 17 year period. Bill then
managed a technical training company before starting his own consulting
practice in 2001, specializing in website development, marketing, and
search engine optimization. If you are interested in learning more
about how Bill can help improve your website rankings, you can reach him
at http://www.goldenwebs.biz.
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